PRESS
CHRISTY Pretzinger
Founder, CEO, Culture Transformer, and Champion of BETTER Leadership
Christy Pretzinger is a transformer. Over two decades ago, she reshaped the content marketing landscape by founding WG Content (formerly WriterGirl)—the first company to specialize exclusively in healthcare writing. But her impact didn’t stop with content. Today, Christy is transforming how we think about leadership itself.
As the founder and CEO of both WG Content and The Better Leader Project, Christy is on a mission to help leaders embrace growth not through perfection, but through presence. Her signature leadership framework, Better Quotient™ (BQ), redefines "soft skills" as real skills rooted in emotional intelligence, empathy, and courageous self-awareness. BQ reflects Christy's core belief: that better leaders build better teams, and that leadership is about showing up, not showing off.
In her debut book, Your Cultural Balance Sheet, Christy introduces a practical and powerful new way to measure workplace culture with the same focus and clarity leaders bring to financials. Through stories, tools, and wisdom earned from real-world leadership, she shows how to turn culture into a business asset and a human advantage.
A sought-after keynote speaker, podcast guest, and board member, Christy shares her experience across for-profit and nonprofit spaces, drawing from her long-standing involvement with Entrepreneurs’ Organization (EO) and other community leadership groups. She speaks with warmth, humor, and a clear-eyed conviction that workplaces, and the people inside them, can do better when leaders lead with intention, attention, and kindness.
Christy’s message is simple, powerful, and unforgettable: “Leadership isn’t about being perfect. It’s about being present—with self-awareness, empathy, and the courage to connect.”
Whether she’s on a stage, behind a mic, or mentoring rising leaders, Christy is creating a ripple effect of better, not perfect—one team, one culture, and one leader at a time.
Video Interviews
How do organisations build a genuinely great organisational culture rather than simply placing values on the wall?
Christy's 3-step system for making better leadership decisions in high-pressure moments. She shares a real example. How she transformed her reactive leadership style using this framework.
What role does kindness play in leadership? In a world often focused on achieving results and meeting expectations, can leading with compassion create a more productive and fulfilling workplace?
In this episode, Mary Sullivan, co-founder of Sweet but Fearless, talks with Christy Pretzinger, CEO of WG Content, about the importance of creating a "cultural balance sheet" at work.
What role does kindness play in leadership? In a world often focused on achieving results and meeting expectations, can leading with compassion create a more productive and fulfilling workplace?
Podcast Features
How do organisations build a genuinely great organisational culture rather than simply placing values on the wall?
In this episode of Passion and Purpose with Pamela, I sit down with Christy Pretzinger, CEO, thought leader, and author of the powerful new book Your Cultural Balance Sheet.
Christy Pretzinger is a transformer. Over 20 years ago she began transforming the landscape of healthcare content creation by shaping WG Content (formerly WriterGirl) as the first writing company to specialize in the healthcare industry
Christy's 3-step system for making better leadership decisions in high-pressure moments. She shares a real example. How she transformed her reactive leadership style using this framework.
Christy emphasizes the value of authenticity, connection, and community in the workplace, noting that younger generations want to bring their whole selves to work.
In this conversation, Christy reveals a crucial insight: while AI might excel at tasks, our survival depends on our humanity—except we're terrible at being human.
In this episode of Passion and Purpose with Pamela, I sit down with Christy Pretzinger, CEO, thought leader, and author of the powerful new book Your Cultural Balance Sheet.
Christy Pretzinger is a transformer. Over 20 years ago she began transforming the landscape of healthcare content creation by shaping WG Content (formerly WriterGirl) as the first writing company to specialize in the healthcare industry
What role does kindness play in leadership? In a world often focused on achieving results and meeting expectations, can leading with compassion create a more productive and fulfilling workplace?
From fostering psychological safety to leading with vulnerability, Christy reveals why purpose and connection are the keys to lasting success.
Christy Pretzinger puts emphasis on kindness as a fundamental value of her organisation, which fits perfectly with the theme of The Caring CEO Podcast.
In this episode, Mary Sullivan, co-founder of Sweet but Fearless, talks with Christy Pretzinger, CEO of WG Content, about the importance of creating a "cultural balance sheet" at work.
What role does kindness play in leadership? In a world often focused on achieving results and meeting expectations, can leading with compassion create a more productive and fulfilling workplace?
Christy Pretzinger transformed the landscape of healthcare content creation and, along the way, transformed what it’s like to work at a growing agency.
Christy discusses the benefits and challenges of implementing policies such as unlimited PTO and two weeks off at the end of the year. She also highlights the significance of self-awareness, vulnerability, and listening to feedback in leadership.