Your CULTURAL BALANCE Sheet:
Keys to Creating an Environment Where People Can Thrive
What if your balance sheet measured more than money?
It does.
In this powerful new book, Christy Pretzinger, culture-first CEO of WG Content and The Better Leader Project, introduces a bold idea: the same tools you use to measure financial health can (and should) measure the health of your culture.
Get grounded, actionable insights to build a thriving workplace.
Because when your people grow, your business does too. And when you lead with intention, culture becomes your greatest asset.
What’s inside the book?
In just 44 quick, conversational chapters, you’ll find:
Culture keys
Practical prompts to spark collaboration, trust, and high-performing teams
Build your assets
Simple, powerful ways to invest in your most valuable resources: your people and yourself
A new measure of success
One that goes beyond the numbers and centers connection, growth, and purpose
From book to movement: Introducing the BETTER Quotient (BQ)
Your Cultural Balance Sheet sparked something bigger.
Out of its pages came BQ — BETTER Quotient: the idea that every one of us holds the capacity to become better. Not perfect. Just better.
BQ is more than a concept—it’s a call to growth, a new metric for leadership, and a movement for people who care about people. It invites leaders and teams alike to invest in what truly matters: relationships, reflection, and responsibility.
Meet CHRISTY
Christy Pretzinger is the founder and CEO of WG Content — the first company built entirely around healthcare writing.
She built her business on empathy, curiosity, and a people-first mindset. Along the way, she developed what became known as the BETTER Quotient (BQ) — the belief that everyone, no matter their role or title, has the capacity to become better.
In Your Cultural Balance Sheet, Christy shares hard-won insights so you can build your culture with clarity and compassion—and inspire your people to keep growing, together.
“I don’t just see numbers. I see the people behind them.”
— Christy Pretzinger
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