Christy Pretzinger is a transformer. Over two decades ago, she reshaped the content marketing landscape by founding WG Content (formerly WriterGirl)—the first company to specialize exclusively in healthcare writing. But her impact didn’t stop with content. Today, Christy is transforming how we think about leadership itself. 

As the founder and CEO of both WG Content and The Better Leader Project, Christy is on a mission to help leaders embrace growth not through perfection, but through presence. Her signature leadership framework, Better Quotient™ (BQ), redefines "soft skills" as real skills rooted in emotional intelligence, empathy, and courageous self-awareness. BQ reflects Christy's core belief: that better leaders build better teams, and that leadership is about showing up, not showing off.

In her debut book, Your Cultural Balance Sheet, Christy introduces a practical and powerful new way to measure workplace culture with the same focus and clarity leaders bring to financials. Through stories, tools, and wisdom earned from real-world leadership, she shows how to turn culture into a business asset and a human advantage. 

A sought-after keynote speaker, podcast guest, and board member, Christy shares her experience across for-profit and nonprofit spaces, drawing from her long-standing involvement with Entrepreneurs’ Organization (EO) and other community leadership groups. She speaks with warmth, humor, and a clear-eyed conviction that workplaces, and the people inside them, can do better when leaders lead with intention, attention, and kindness.

Christy’s message is simple, powerful, and unforgettable: “Leadership isn’t about being perfect. It’s about being present—with self-awareness, empathy, and the courage to connect.”

Whether she’s on a stage, behind a mic, or mentoring rising leaders, Christy is creating a ripple effect of better, not perfect—one team, one culture, and one leader at a time.