BETTER, not perfect.

Better leaders. Better teams. A better world.

WATCH THE TALK
WG Content
Entrepreneurs' Organization
ISF Podcast - Information Security Forum
CHPRMS - Carolinas Healthcare PR & Marketing Society

Perfection keeps you proving.
BETTER keeps you growing.

Perfection is the quiet, relentless belief that we should already have it figured out. That we should already know what to do. That we should already be better than we are.

Putting it down doesn't mean settling for less. It makes room for something more honest, and ultimately more useful.

Perfection keeps us chasing the unattainable. BETTER sets us free.

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Meet BQ.

BQ, the BETTER Quotient, is the capacity we all have to become better. Not a talent some people are born with and others aren't. Not something you can earn through enough striving or lose through enough failure. A capacity. Something inherent and available and genuinely yours.

IQ gets you hired. EQ helps you name and claim your emotions. BQ is about conscious integrity.
It teaches us to pause, reflect, and align our actions with what matters most.

The practice:
Pause. Anchor. Choose.

Pause to name and claim emotions.
Anchor in your why. Values, purpose, and long-term vision.
Choose the BETTER action. The one that reflects conscious integrity.

Bring me to your stage.

Keynotes and workshops that move leaders from inspired to action.

Book Christy to speak

Bring BQ to your team.

Small-cohort experiences that build BETTER leaders from the inside out.

Explore the Program
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Reach for the Feeling
Reach for the Feeling

Christy Pretzinger shares a story about waiting, uncertainty, and her BETTER Quotient framework, and what it taught her about choosing where your attention goes while you wait.

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Why Soft Skills Are the Hardest Part of Effective Leadership
Why Soft Skills Are the Hardest Part of Effective Leadership

Christy Pretzinger makes the case that soft skills aren't a nice-to-have. They require intention and attention, and they're what actually makes leadership work.

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Uncommon Leadership Podcast: The Inner Work Most Leaders Refuse to Do
Uncommon Leadership Podcast: The Inner Work Most Leaders Refuse to Do
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Leadership Deep Dive Podcast with David Langiuli: Better, Not Perfect
Leadership Deep Dive Podcast with David Langiuli: Better, Not Perfect
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Improve Work Podcast: Leading Your Team With Kindness
Improve Work Podcast: Leading Your Team With Kindness
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The Leadership Podcast with Niels Brabandt: Building a Great Organisational Culture
The Leadership Podcast with Niels Brabandt: Building a Great Organisational Culture

How do organisations build a genuinely great organisational culture rather than simply placing values on the wall?

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The Top 5% Method® with Katheline Jean-Pierre: Emotional Leadership - Why We’re Feeling Machines (Not Thinking Ones)
The Top 5% Method® with Katheline Jean-Pierre: Emotional Leadership - Why We’re Feeling Machines (Not Thinking Ones)

In this episode of Passion and Purpose with Pamela, I sit down with Christy Pretzinger, CEO, thought leader, and author of the powerful new book Your Cultural Balance Sheet.

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Becoming Bridge Builders with Dr. Keith Haney
Becoming Bridge Builders with Dr. Keith Haney

Christy Pretzinger is a transformer. Over 20 years ago she began transforming the landscape of healthcare content creation by shaping WG Content (formerly WriterGirl) as the first writing company to specialize in the healthcare industry

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The Leadership Exchange: Kindness As A Business Strategy
The Leadership Exchange: Kindness As A Business Strategy

Christy discusses the benefits and challenges of implementing policies such as unlimited PTO and two weeks off at the end of the year. She also highlights the significance of self-awareness, vulnerability, and listening to feedback in leadership.

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Systemic Leader with Karl Staib: Using the "Better Quotient" Framework to Make Better Decisions
Systemic Leader with Karl Staib: Using the "Better Quotient" Framework to Make Better Decisions

Christy's 3-step system for making better leadership decisions in high-pressure moments. She shares a real example. How she transformed her reactive leadership style using this framework.

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Insights & Features

  • Under Christy’s leadership, her company has not only achieved remarkable financial success but has also made significant strides in setting new benchmarks for workplace excellence, where she focuses on her passion for creating an environment where employees thrive and feel valued. She is renowned for her groundbreaking approach to the importance of recognizing individual contributions, stating ‘people really need to know that they matter.

    Litsa Spanos, President, Art Design Consultants, Inc.

  • Christy has successfully navigated building a team with strong values. The company’s culture is truly a reflection of a leader who consistently leads by example. Her authentic approach to coaching and leading her employees, caring about their personal lives, creating an environment that invests in personal and professional development, are just a few of the qualities that make Christy an amazing entrepreneur and respected leader.

    Lynn Anstett, Past Global Chair, Entrepreneurs’ Organization

  • I’ve consulted with more than 300 entrepreneur-led businesses over my career. The culture Christy created at WG Content is the best I’ve ever seen. Her team is empowered, highly productive, enjoys both what they do and their work environment, and does great work for their clients. When she describes her culture-enhancing practices, I take notes.

    Larry Kavanaugh, CEO, Navistone

  • Christy understands the importance of continuous learning for the company’s success and for ensuring that her team members find purpose and meaning in their roles. This wisdom and humility have been pivotal in driving the company’s growth and fostering a supportive and dynamic work environment.

    Debbie Heuer

  • Christy is a genuine inspiration. She speaks with self-awareness and acts with kindness and wisdom. Having met her, you can’t help but want to do better and better.

    Diane Hammons, WG Content, Director of Digital Engagement

  • Christy Pretzinger’s course gives Brené Brown a run for her money by delving into the leadership values of courage, vulnerability, accountability and empathy. It provides practical insights on how leaders can be kind and empathetic while setting clear expectations and holding teams accountable for their work. In this interactive course, you will connect with like-minded individuals and engage in exercises and activities designed to help you develop your leadership skills. As a result, you’ll not only become a stronger leader but also make lifelong connections with other incredible leaders.

    Erika, program graduate

  • The Better Leader Project is a program every company needs! It provides a safe space for managers and leaders to sharpen their skills for effective team communication while building a culture where everyone thrives. I have implemented it to rally teams I manage as well as in my personal life and it really works! It’s something truly special and would be a great tool in your managers’ toolkits for leading effective and impactful teams.

    Joinné Ruff Chandler, CHANJ Consulting

Contact Today

Email
Christy@ChristyPretzinger.com