Build BETTER leaders. Strengthen BETTER teams. Shape a BETTER organization.

At WG Content, we’ve spent decades helping healthcare organizations connect with their various audiences with clarity, empathy, and purpose. But what’s fueled our own growth, even more than strategy and storytelling, is something deeper: A culture built on being empowered, curious, kind, and fun.

We live that every day and we’ve seen the transformational impact it has on our people and our clients. We believe culture is the true competitive edge. And now, we’re sharing the tools we’ve used to build ours.

Introducing The Better Leader Project, a leadership experience inspired by WG Content’s mission of “building relationships one word at a time.”

After all, lasting leadership change doesn’t come from a slide deck. It comes from conversation, connection, and community.

Self-Awareness. Vulnerability. Emotional Intelligence. Intentional Leadership. Inside-Out Transformation.

A movement to build BETTER leaders. For BETTER teams. For a BETTER world.

The BETTER Leader Project

A movement to build BETTER leaders. For BETTER teams. For a BETTER world.

Leadership isn’t about perfection. It’s about presence. It’s about showing up with self-awareness, empathy, and the courage to truly connect—with yourself and with others. Yet helping people build this kind of self-awareness is a challenge.

We know the old ways don’t work. One-day workshops? They fade fast, leaving little real change behind. Self-paced online programs? Often abandoned halfway, buried under the weight of busy schedules.

But here’s what we also know: Before you can lead others, you must know yourself: your patterns, your triggers, your values. That’s not “soft skills.” That’s the strong foundation of effective leadership.

That’s why we created The BETTER Leader Project.

This is not another leadership course full of passive reading or endless videos. It’s an immersive, human-centered experience designed to transform the way people show up as leaders, at work and beyond.

How It Works

Small Cohorts, Deep Connection
Participants join virtual cohorts of six to eight people. They meet twice a month, learning and practicing new skills together in a safe, supportive community.
Skills That Shift Mindsets
Our focus is on building self-awareness and the courage to lead authentically. Topics include accountability with empathy, leading with vulnerability, and developing emotional intelligence (EQ) in individuals and teams.
Experience Sharing, Not Advice-Giving
Instead of generic advice, participants master the art of experience-sharing. It’s a powerful skill that’s proven to deepen connection and inspire meaningful change in professional and personal life.

When leaders are self-aware and willing to lead with vulnerability, everything changes:

Trust grows.
Loyalty deepens.
Teams become stronger and more resilient.
Organizations thrive.
And ultimately, we create not just better leaders, but a BETTER world.

The BETTER Leader Project isn’t just a program. It’s a catalyst for growth. A movement toward a new kind of leadership where people can truly thrive.

None of us is perfect. But we can all commit to being BETTER.

JOIN THE MOVEMENT