Christy Pretzinger, The BETTER Leader Project — better, not perfect

BETTER, not perfect.

Be the leader—
then help others lead, too.

Keynote | Workshops | 1-hr Talk

Leadership is not tied to a title. It starts with how you show up, how you decide, and how you lift others. In this one-hour keynote, Christy shares real stories, clear lessons, and simple practices that make leadership feel doable. The goal is BETTER, not perfect.

BOOK CHRISTY

CHRISTY is not only a seasoned CEO. She’s also a storyteller, a culture builder, and a deeply human leader who knows how to engage, energize, and equip audiences. Her talks leave people laughing, nodding, and ready to lead from wherever they sit.

Expect to laugh. Expect to reflect. Expect to be moved into action. This isn’t just another leadership talk.
It’s a spark.

Be the leader—then help others lead.

Your Cultural Balance Sheet

Turn your culture into your biggest asset.

Your Cultural Balance Sheet™: The Most Overlooked Asset in Leadership

Imagine if your company’s culture appeared on your financial statements. Would it show up as a liability—or a powerful asset?

In this keynote, Christy introduces the transformative concept of the Cultural Balance Sheet™, a fresh framework for measuring and enriching workplace culture with the same intention and rigor as financial metrics. Drawing from her acclaimed book Your Cultural Balance Sheet, Christy equips leaders to assess, invest in, and leverage culture as a tangible driver of performance and well-being.

This topic covers:

  • The hidden cost of poor culture and why it’s not just a “soft” problem

  • How to quantify kindness, trust, and connection in practical ways

  • Building a culture where humans thrive and results follow

  • How to audit your current culture without shame or sugarcoating

  • Small leadership shifts that create massive cultural returns

Why it resonates:

Whether you're leading a team of 5 or 500, this framework makes culture real, actionable, and accountable. Attendees will walk away not just inspired but equipped to lead cultural change that sticks.

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BETTER Quotient™ (BQ): BETTER, Not Perfect

Because better leaders build better teams.

It’s time to stop chasing perfection and start getting BETTER. 

In this high-energy, heartfelt keynote, Christy introduces BETTER Quotient™ (BQ): the capacity we all have to become BETTER. Better leaders, teammates, and humans, not perfect ones. At its core, BQ is about leading with emotional intelligence, self-awareness, and courage. Those are the real skills that drive performance and connection in today’s workplace.

Forget buzzwords. This is leadership made human.

What Audiences Will Learn:

  • What BQ really is and why it’s more important than IQ or technical skills in most leadership moments

  • How to build your BETTER Quotient through curiosity, empathy, and accountability

  • The liberating idea that you don’t have to be perfect—just committed to growth

  • How to create psychological safety and elevate team dynamics with small, consistent leadership shifts

  • Real-world examples and exercises to help apply BQ in meetings, conversations, and conflict

Why It Sticks: 

People remember this talk because it hits where it matters: the heart. Christy’s message that "BETTER, not perfect" is enough—and powerful—is the reframe so many leaders need. With vulnerability, humor, and relatable stories, she helps audiences step into their capacity for better leadership right now. 

BETTER Quotient™ is a skill. A mindset. A choice. And it's available to all of us.

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Upcoming Events:

  • Health Care Internet Conference (HCIC) | Las Vegas, NV | Caesar’s Palace | November 9-12, 2025 | RSVP

    Carolinas Healthcare PR & Marketing Society (CHPRMS) | Asheville, NC | Omni Grove Park Inn | November 19-21, 2025 | Learn More

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Previous Events / Podcast Appearances:

  • Litsa Spanos, President, Art Design Consultants, Inc.

    Under Christy’s leadership, her company has not only achieved remarkable financial success but has also made significant strides in setting new benchmarks for workplace excellence, where she focuses on her passion for creating an environment where employees thrive and feel valued. She is renowned for her groundbreaking approach to the importance of recognizing individual contributions, stating ‘people really need to know that they matter.

  • Lynn Anstett, Past Global Chair, Entrepreneurs’ Organization

    Christy has successfully navigated building a team with strong values. The company’s culture is truly a reflection of a leader who consistently leads by example. Her authentic approach to coaching and leading her employees, caring about their personal lives, creating an environment that invests in personal and professional development, are just a few of the qualities that make Christy an amazing entrepreneur and respected leader.

  • Larry Kavanaugh, CEO, Navistone

    I’ve consulted with more than 300 entrepreneur-led businesses over my career. The culture Christy created at WG Content is the best I’ve ever seen. Her team is empowered, highly productive, enjoys both what they do and their work environment, and does great work for their clients. When she describes her culture-enhancing practices, I take notes.

  • Debbie Heuer

    Christy understands the importance of continuous learning for the company’s success and for ensuring that her team members find purpose and meaning in their roles. This wisdom and humility have been pivotal in driving the company’s growth and fostering a supportive and dynamic work environment.

  • Diane Hammons, WG Content, Director of Digital Engagement

    Christy is a genuine inspiration. She speaks with self-awareness and acts with kindness and wisdom. Having met her, you can’t help but want to do better and better.

  • Erika

    Christy Pretzinger’s course gives Brene Brown a run for her money by delving into the leadership values of courage, vulnerability, accountability and empathy. It provides practical insights on how leaders can be kind and empathetic while setting clear expectations and holding teams accountable for their work. In this interactive course, you will connect with like-minded individuals and engage in exercises and activities designed to help you develop your leadership skills. As a result, you’ll not only become a stronger leader but also make lifelong connections with other incredible leaders.

  • Joinné Ruff Chandler, CHANJ Consulting

    The better leader project is a program every company needs! It provides a safe space for managers and leaders to sharpen their skills for effective team communication while building a culture where everyone thrives. I have implemented it to rally teams I manage as well as in my personal life and it really works! It’s something truly special and would be a great tool in your managers’ toolkits for leading effective and impactful teams.