BETTER, not perfect.

Better leaders. Better teams. A better world.

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Perfection keeps you proving.
BETTER keeps you growing.

Perfection is the quiet, relentless belief that we should already have it figured out. That we should already know what to do. That we should already be better than we are.

Putting it down doesn't mean settling for less. It makes room for something more honest, and ultimately more useful.

Perfection keeps us chasing the unattainable. BETTER sets us free.

Meet BQ.

BQ, the BETTER Quotient, is the capacity we all have to become better. Not a talent some people are born with and others aren't. Not something you can earn through enough striving or lose through enough failure. A capacity. Something inherent and available and genuinely yours.

IQ gets you hired. EQ helps you name and claim your emotions. BQ is about conscious integrity. It teaches us to pause, reflect, and align our actions with what matters most.

Learn about BQ

The practice:
Pause. Anchor. Choose.

Pause to name and claim emotions.
Anchor in your why. Values, purpose, and long-term vision.
Choose the BETTER action. The one that reflects conscious integrity.

Bring me to your stage.

Keynotes and workshops that move leaders from inspired to action.

Book Christy to speak

Bring BQ to your team.

Small-cohort experiences that build BETTER leaders from the inside out.

Explore the Program

Your Cultural Balance Sheet from Christy Pretzinger and The Better Leader Project

#1 New Release on Amazon – Your Cultural Balance Sheet

THE BOOK

Your CULTURAL BALANCE Sheet

Keys to Creating an Environment Where People Can Thrive

What if your company’s culture was as measurable and impactful as your bottom line? Your Cultural Balance Sheet offers a fresh, practical framework for leaders who want to build workplaces rooted in kindness, trust, and real connection. Through relatable stories and actionable tools, you'll learn how to assess your culture like a balance sheet—and make it your greatest asset.

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Under Christy’s leadership, her company has not only achieved remarkable financial success but has also made significant strides in setting new benchmarks for workplace excellence, where she focuses on her passion for creating an environment where employees thrive and feel valued. She is renowned for her groundbreaking approach to the importance of recognizing individual contributions, stating ‘people really need to know that they matter.

Litsa Spanos, President, Art Design Consultants, Inc.
Christy has successfully navigated building a team with strong values. The company’s culture is truly a reflection of a leader who consistently leads by example. Her authentic approach to coaching and leading her employees, caring about their personal lives, creating an environment that invests in personal and professional development, are just a few of the qualities that make Christy an amazing entrepreneur and respected leader.

Lynn Anstett, Past Global Chair, Entrepreneurs’ Organization
I’ve consulted with more than 300 entrepreneur-led businesses over my career. The culture Christy created at WG Content is the best I’ve ever seen. Her team is empowered, highly productive, enjoys both what they do and their work environment, and does great work for their clients. When she describes her culture-enhancing practices, I take notes.

Larry Kavanaugh, CEO, Navistone
Christy understands the importance of continuous learning for the company’s success and for ensuring that her team members find purpose and meaning in their roles. This wisdom and humility have been pivotal in driving the company’s growth and fostering a supportive and dynamic work environment.

Debbie Heuer
Christy is a genuine inspiration. She speaks with self-awareness and acts with kindness and wisdom. Having met her, you can’t help but want to do better and better.

Diane Hammons, WG Content, Director of Digital Engagement
Christy Pretzinger’s course gives Brené Brown a run for her money by delving into the leadership values of courage, vulnerability, accountability and empathy. It provides practical insights on how leaders can be kind and empathetic while setting clear expectations and holding teams accountable for their work. In this interactive course, you will connect with like-minded individuals and engage in exercises and activities designed to help you develop your leadership skills. As a result, you’ll not only become a stronger leader but also make lifelong connections with other incredible leaders.

Erika
The Better Leader Project is a program every company needs! It provides a safe space for managers and leaders to sharpen their skills for effective team communication while building a culture where everyone thrives. I have implemented it to rally teams I manage as well as in my personal life and it really works! It’s something truly special and would be a great tool in your managers’ toolkits for leading effective and impactful teams.

Joinné Ruff Chandler, CHANJ Consulting